Aesthetic Seriousness


“Over the centuries, empirical, clear thinking has become branded with the image of Default Men. They were the ones granted the opportunity, the education, the leisure, the power to put their thoughts out into the world. In people’s minds, what do professors look like? What do judges look like? What do leaders look like? The very aesthetic of seriousness has been monopolised by Default Man. Practically every person on the globe who wants to be taken seriously in politics, business and the media dresses up in some way like a Default Man, in a grey, western, two-piece business suit. Not for nothing is it referred to as “power dressing”. We’ve all seen those photo ops of world leaders: colour and pattern shriek out as anachronistic.” – Grayson Perry’s editorial intro ‘Rise and Fall of The Default Man